Minor Figures founder: Building a + £30 million Challenger That Thinks Like a Funk Band

Hey y'all, This is a repost of one of my favourite episodes of all time. Back to normal in the New Year. Hope you have an amazing Christmas STOP thinking like a Challenger Brand, please.Zipping n’ zinging through the Challenger zeitgeist is a David vs. Goliath mentality. Post BrewDog, challenger brands act like Punk Bands.Minor Figures took a screw-that view and forged a new path. They act like a FUNK BAND. Stuart Forsyth, taught me: "We play our groove and let our people come dancing”Mind-bendingly banging products. Weird. Lurid. Wonderful. Avant-garde, chilled-contrarians fusing music, coffee and art. Cult-like evangelists, venerate the brand, blotching their body with Minor Figure tattoos. Minor Figures won listings at: Waitrose & Partners, Tesco, Morrisons, Coles GroupOur conversation unshackled my noggin from the challenger-thinking straight-jacket.My mind grooved into new forests of curiosity like a randy Truffle Pig.Grab yourself a strong coffee, allow your mind to meander. ON THE MENU: 1. WHY FOOD AND DRINK FOUNDER’S MUST "BITE OFF MORE THAN THEY CAN CHEW THEN CHEW LIKE HELL"2. WHY FOOD AND DRINK BRANDS MUST THINK LIKE “FUNK BANDS” NOT “PUNK BRANDS” - TO AUTHENTICALLY STAND OUT IN CATEGORIES 3. WHY SMASHING IT IN TWO CHANNELS IS THE PREREQUISITE BUILDING A LIFESTYLE BRAND 4. WHY FOOD AND DRINK FOUNDERS MUST FALL IN LOVE WITH OBSTACLES AND CHOOSE YOUR STRUGGLE. = “I GET TO FACE THIS CHALLENGE” VS. “I HAVE TO FACE THIS CHALLENGE” 5. HOW FOOD AND DRINK FOUNDER CAN SEPARATE THEIR BUSINESS WORTH FROM THEIR SELF WORTH - “WHAT IF IT ALL ENDED TOMORROW? ” Big thanks to Ben Vear for sorting this out.Fully eppy goes live Monday 8am. Cannae’ wait till then? Other episodes in comments below. 🤝 Let's Connect! ►Let’s link-up here ​ (https://www.linkedin.com/in/daniel-pope/) ►Stalk me here ​ (https://www.instagram.com/_hungry.pod/)