Mint Podcast: These Fifth-Generation Chennai Shoemakers Are Taking On British & Italian Brands! | Luxury Lounge

India has been a major player in the global leather trade for decades. What India has not produced, however, is a comparable presence at the brand level, particularly in high-end men’s shoes.This because, for decades, India’s leather industry has been built around contract manufacturing, with design and branding sitting outside the country. The model delivered scale, but produced very few premium shoe brands.Bridlen is one of the exceptions. But can they crack luxury in India? Watch. #chennai #luxury #brand