Minutes to Moments: Bold Moves at Scale

If speed is now the strategy, the next question is: how do you actually operationalize it at scale?In this episode, part of our series exploring the strategic imperative of speed in healthcare, Jason Brown, CEO and Co-founder of BPD Healthcare, joins Nicole Baxter, Chief Brand Officer at HCA Healthcare, in a conversation exploring what it means to move faster inside one of the largest healthcare systems in the country. From the limits of traditional campaigns to the need for system-level thinking, they unpack how organizations built for stability can evolve to compete on speed.They also examine the dual role of AI—as both an accelerator of change and a tool to better understand audiences, make decisions faster, and unlock new forms of innovation.Next in our series exploring speed, this episode pushes beyond theory into what bold, real-world adaptation actually looks like.