Miracle Whip, Peloton, and the Future of Branding with Professor Tim Calkins

from Practical Pivots · host Steve Pockross

Tim shares the lessons he learned managing brands at Kraft and how he thinks about teaching marketing at Kellogg today. He also explains how branding has changed over the last 20 years and where it's headed next.

Episode metadata supplied by the publisher feed · Published May 5, 2021

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Miracle Whip, Peloton, and the Future of Branding with Professor Tim Calkins

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