Miranda Kerr on KORA Organics, Wellness, and Building a Global Brand That Lasts

When Miranda Kerr was just 16, her mother’s cancer diagnosis became a turning point prompting her to look closely at what she was putting in and on her body. That moment sparked a lifelong passion for holistic health and organic living, ultimately becoming the seed for KORA Organics. As a supermodel, Miranda spent years in the makeup chair—constantly exposed to products that prioritized quick results over clean ingredients. Frustrated by the lack of skincare that was both certified organic and truly effective, she decided to create her own. After three years of collaboration with leading chemists in the natural space, KORA launched in 2009 with a bold mission: to deliver high-performance skincare powered by uncompromised ingredients and grounded in wellness. Every formula meets the strictest global standards and is supercharged with antioxidants—thanks to sustainable harvesting methods that are kinder to your skin and the planet. Today, KORA is available in over 40 countries and remains rooted in Miranda’s original vision: skincare that supports your glow, inside and out.In this episode, Miranda also discusses:Inspired by noni fruit & her grandma’s natural remediesInfusing products with rose quartz for energy & intentionBeing fully certified organic, not just “clean” Uses plant-based retinol alternatives like bakuchiol & acaiSelf-funding the brand and being deeply involved in every productThe importance of consistency in your routineHaving the brand stand alone without her attachmentFun fact, Miranda writes her own copy!We hope you enjoy this episode and gain valuable insights into Miranda's journey and the growth of www.us.koraorganics.com. Don't forget to subscribe to the Glam & Grow podcast for more in-depth conversations with the most incredible brands, founders, and more.Be sure to check out Kora Organics at www.us.koraorganics.com and on Instagram at @koraorganicsRated #1 Best Beauty Business Podcast on FeedPostThis episode is brought to you by WavebreakLeading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified brands recapture 7+ figures of lost revenue each year.From abandoned cart emails to Black Friday campaigns, our best-in-class team manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.Curious if Wavebreak is right for you? Reach out at Wavebreak.co