EPISODE · Nov 4, 2025 · 21 MIN
Míša nemá být jen retro nanuk, říká ředitelka české zmrzlinové jedničky o proměně značky
from Business Club e15
Eva Kadlecová stojí v čele společnosti The Magnum Ice Cream Company pro Česko a Slovensko, která letos vznikla oddělením od Unileveru. Pod její křídla spadají značky jako Míša, Magnum či Cornetto. V podcastu Business Club vysvětluje, proč je zmrzlinový byznys specifický, jak se Míša snaží oslovit nové generace a jak firma podporuje ženy, které se po rodičovské vracejí do práce.
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Míša nemá být jen retro nanuk, říká ředitelka české zmrzlinové jedničky o proměně značky
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This episode is 21 minutes long.
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This episode was published on November 4, 2025.
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