Misconception, simplifying your launch too much, and setting yourself up for failure

Launches are like Icebergs … there is so much you cannot see. You’ll never see it either!  Team, content, emails, tech, ads, communication, strategy…. There’s the surface strategy and there’s always going to be another layer of strategy under that. One of the biggest misconceptions and bad habits I've seen new launchers do over and over again is to simplify their launch down to a list of pages, emails, and ads...with no thought to connecting with their audience. They've got all the visible pieces of their launch together, but below the surface, it's not connecting or connected to anyone. If you enjoy today's episode and want a comprehensive but NOT COMPLEX launch process to follow, make sure to check out my free masterclass: https://annesamoilov.com/trainings If you're curious how we can work together closely on your next launch, send me a message here: support @ annesamoilov.com