Misconceptions about going "viral"

Are you ready to go viral? Can your business sustain itself if you go viral on social media? In this episode, I chat about the misconceptions of your business going "viral" on social media and what you need to know about viral content — trust me... there are a few that maybe you didn't even think of! Going viral is awesome, but it’s also extremely difficult to do (most videos just get lucky) you may not like the attention a viral video brings.  Oftentimes a viral video is inappropriate or shocking, which may not fall in line with your brand and can even harm your reputation.  Plus, a viral video may land in the hands of the wrong people who have no intention of purchasing your products.Support the Show. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.