Misinformation, media and trust

In episode 9, a panel of experts from Saïd Business School explore how businesses earn trust in a climate of confusion, uncertainty and misinformation.What responsibilities do old and new media organisations have to address the problems of ‘junk news’ spreading rapidly?Featuring:Rachel Botsman (@rachelbotsman), Trust Fellow, Saïd Business School, andauthor of Who Can You Trust?Dr Alex Connock (@DrAlexConnock), Fellow in Management Practice(Marketing), Saïd Business SchoolProfessor Philip Howard (@pnhoward), Director of the Oxford InternetInstituteProfessor Andrew Stephen (@AndrewTStephen), L'Oréal Professor ofMarketing and Associate Dean of Research at Saïd Business Schoolhttps://www.sbs.ox.ac.uk/For more Business Insights head to Oxford AnswersCredits:Producer/editor – Eve Streeter for Stabl