Miss Grass: A Community to Brand Masterclass ft. Kate Miller

Trust…..The most under-recognized tool to guarantee brand loyalty.The Cannabis industry is no different than others when building a brand.Build trust, then leverage that trust via first-person data to create a product tailored toward your customer.Miss Grass has done this exceptionally.Starting as an Online Community, gathering 90K emails, and then using the data from the community to deliver a product that meets their needs and interests.This week, we sat down with Kate Miller, Co-Founder & CEO of Miss Grass to discuss the following:How to convert an online Community to a brandBrand iterationImportance of terpenes combinations for consistencyUsing first party data to drive decisionsGuest Links:https://twitter.com/MissGrasshttps://www.instagram.com/kdebz/https://www.instagram.com/missgrass/https://missgrass.com/Follow us: Our Links.At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared  global podcast The Dime is a top 50 Cannabis Podcast Sign up for our playbook here:🎥 YouTube:  The Dime📸 Instagram:  The Dime🐣 Twitter: Bryan Fields, Kellan Finney Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.