Mission-Driven Business Growth: Scaling a Purpose-First Brand with Jacob Johnson

In this episode of The Growth Class, host Phil Masiello interviews Jacob Johnson, CEO and founder of Calyan Wax Co., a mission‑driven home fragrance company that crafts clean, soy‑based candles and donates a portion of revenue to combat human trafficking in the United States. Jacob shares how Calyan evolved from a garage startup into a growing business with a purpose beyond profit, highlighting the challenges of balancing financial sustainability with social impact and the importance of building leadership teams to support long‑term growth. He also breaks down how finding product‑market fit in grocery and retail channels, leveraging data to win top placement, and forging strong distributor partnerships have helped Calyan scale while staying true to its mission. Calyan Wax Co. website: https://www.calyanwaxco.com  There are a lot of  "experts" out there giving advice who’ve never built a thing. They’ve never stayed up all night sweating a product launch. Never had to scale a team. Never had to meet payroll.They’re just regurgitating what they read in someone else’s book.That’s not me. I’ve built brands. I’ve scaled them. I’ve exited them. I’ve failed, won, and fought through it all.And now, my team and I help brands do it every single day — across eCommerce, retail, and digital. We don’t just advise — we execute. We write the playbook.So if you’re done with fluff, fake gurus, and marketers who’ve never sold anything outside of a slide deck — you’re in the right place.This show is real strategies, real tactics, and real talk.https://www.facebook.com/philmasiellohttps://www.instagram.com/philmasiello/https://www.tiktok.com/@philmasiellohttps://www.linkedin.com/in/phil-masiello/https://www.youtube.com/@philmasiello#StartupGrowth #EcommerceTips #ScaleYourBrand #DTCMarketing #PhilMasiello #GrowthClass #BrandStrategy #MarketingPodcast #CrunchGrowth #StartupTips #BusinessGrowth