Mission, Purpose, and Moon-Shooting with Vasiliki Petrou, Group CEO of Unilever Prestige

Vasiliki Petrou founded and now leads the Unilever Prestige division; this last year has offered that division invaluable knowledge and expertise. In this week's episode, she reviews some of what she's learned about her already-strong commitment to running a mission-driven brand portfolio. She discusses the nature of prestige retail marketing; the future of brick and mortar; and her team's unwavering commitment to purpose, for customers and employees alike. And intriguingly, she talks about the effect of having a creative in the C-suite. Petrou is a Columbia Business School graduate, class of 1993. Find us on Instagram and Twitter, where we are @columbia_biz. Subscribe to Bizcast on iTunes, Spotify, Stitcher, or wherever you get your podcasts. You can catch up on old episodes in the Bizcast archive.