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Mit einer Idee einen Weltkonzern verändert

EPISODE · Apr 16, 2026 · 1H 2M

Mit einer Idee einen Weltkonzern verändert

from Bau Podcast - der Höfliche & der BAUstein · host Martin Schäfer, Fabio Gentile und Julian Stein

Martin Schäfer steht wie kaum ein anderer für eine Zeit, in der Vertrieb noch Handwerk war. Kein CRM-System, keine automatisierten Funnels, sondern Beziehungen, Vertrauen und ein kompromissloser Anspruch an sich selbst. Seine Reise bei Würth zeigt, was möglich ist, wenn jemand nicht nur Produkte versteht, sondern vor allem Menschen.

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Mit einer Idee einen Weltkonzern verändert

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