MIT Health’s Rebrand Broke the Rules - and Succeeded

What happens when a 100-year-old healthcare brand dares to do things differently? You get a rebrand that resonates—with staff, clinicians, as well as a community that values accuracy and precision. If you're a healthcare marketing leader working with limited resources and a demanding audience, this podcast is packed with practical takeaways. You'll learn how splitting a rebrand between two agencies unlocked speed and creativity, why brand alignment matters inside your walls as much as outside, and how even tiny visual details can make or break trust. Listen to Emily Wade, Communications Manager at MIT Health as she gives a detailed behind-the-scenes perspective on their rebrand project.