EPISODE · Jan 13, 2020 · 42 MIN
MIT Technology Review CEO & Publisher Elizabeth Bramson-Boudreau on transforming a legacy brand
from The Publisher Podcast by Media Voices · host Media Voices
New decade, new Media Voices. On this episode of the revamped Media Voices Elizabeth Bramson-Boudreau, CEO and Publisher at MIT Technology Review talks to us about the work she's done transforming the publication to bring it to new audiences, striking a balance between expert and general audiences, and what the business is doing to prepare itself for the next five years. In the news roundup we discuss the ruling that edition-based digital news products aren't subject to VAT in the UK, Twitter's changes to the reply function, and pointedly ignore any news about the royal family. Chris sets a new record with two (2) good analogies in less than 40 minutes.
What this episode covers
New decade, new Media Voices. On this episode of the revamped Media Voices Elizabeth Bramson-Boudreau, CEO and Publisher at MIT Technology Review talks to us about the work she's done transforming the publication to bring it to new audiences, striking a balance between expert and general audiences, and what the business is doing to prepare itself for the next five years. In the news roundup we discuss the ruling that edition-based digital news products aren't subject to VAT in the UK, Twitter's changes to the reply function, and pointedly ignore any news about the royal family. Chris sets a new record with two (2) good analogies in less than 40 minutes.
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MIT Technology Review CEO & Publisher Elizabeth Bramson-Boudreau on transforming a legacy brand
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