Mitch Light: Cover Art, Circulation and the future of magazines

NashvilleBanner.com Steve Cavendish and Braden Gall talk Nashville sports, media and business. Our guest this week is TheAthletic.com Mitch Light, former Managing Editor of AthlonSports.com His career editing Athlon Sports magazines Editorial vs. Circulation The science of cover art Lack of correlation between predictions and sales Custom cover concept What sells on a newsstand visually? Photo shoots vs. action shots Where will Athlon Sports be in five, 10, 20 years? Using a nationwide network of reporters Trends in annual circulation, future of magazines Lamestream is BTYB by Jasper's on West End.