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Miten retail media toimii brändinrakennuksessa?

EPISODE · Jun 9, 2026 · 44 MIN

Miten retail media toimii brändinrakennuksessa?

from IAB Podcast

Kaupallinen yhteistyö: SOK Smart MarketingRetail media mielletään usein myynnin ja aktivoinnin välineeksi, mutta sen rooli brändin rakentamisessa kasvaa nopeasti. Tässä jaksossa pureudutaan siihen, miten retail media voi auttaa brändejä rakentamaan tunnettuutta, vahvistamaan muistijälkeä ja vaikuttamaan ostopäätöksiin koko asiakaspolun varrella.Jaksossa haastateltavana on kaupan median strategi Sami Hiirsalmi SOK Smart Marketingilta. Keskustelussa käydään läpi, miten erilaiset retail median ratkaisut toimivat brändimainonnan näkökulmasta — ja mitä brändien kannattaa huomioida, kun kaupan mediasta halutaan enemmän kuin pelkkä taktinen kampanjakanava.

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Miten retail media toimii brändinrakennuksessa?

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This episode is 44 minutes long.

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This episode was published on June 9, 2026.

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Kaupallinen yhteistyö: SOK Smart MarketingRetail media mielletään usein myynnin ja aktivoinnin välineeksi, mutta sen rooli brändin rakentamisessa kasvaa nopeasti. Tässä jaksossa pureudutaan siihen, miten retail media voi auttaa brändejä rakentamaan...

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