Mitigating Panic Buying and Overstocks In the Healthcare Supply Chain

Since the start of the pandemic, there has been massive volatility in the healthcare product supply chain, beginning with panic buying and overstock, followed by need-based purchases that have dropped off, and now spiking demand and out of stocks.In this episode, Matt Bolden, Director of Product Marketing at Kinsa, breaks down the health analytics that help brands and retailers better optimize their supply chains. Kinsa is a data insights business that gives customers the ability to determine when and where illness-related products should be purchased to target marketing, reduce out-of-stock issues, and better plan for production.LINKS FROM THE SHOWKinsa HealthLeading Retailer Engages Ready-to-Buy Allergy Sufferers with Kinsa Insights’ Allergy Media TargetingTIMESTAMPS:00:03:30 Supply chain volatility persists.00:07:30 Get ahead of illness demand.00:14:09 Forecast illness-based demand.00:20:13 Monitor illness in real-time.00:26:33 Proactive illness forecasting solutions.00:29:01 Navigate digital world easily.-----------------------------------------THANK YOU TO OUR SPONSORS!SPI Logistics has been a Day 1 supporter of this podcast which is why we're proud to promote them in every episode. During that time, we've gotten to know the team and their agents to confidently say they are the best home for freight agents in North America for 40 years and counting. Listen to past episodes to hear why.CargoRex is the search engine for the logistics industry—connecting LSPs with the right tools, services, events, and creators to explore, discover, and evolve.Digital Dispatch maximizes and manages your #1 sales tool with a website that establishes trust and builds rock-solid relationships with your leads and customers.