MITPod: Branding Versus Lead Generation

The International Franchise Association and Social Geek present: MITPod, The Marketing Innovation Technology Podcast. Kristen Pechacek and Jack Monson are back sharing trends and stories leading up to IFA’s MITCon event in Phoenix.  Today, Mike McDowell joins to discuss a disturbing trend of increasing ad budgets focusing only on lead generation at the expense of branding. We’ll share strategies to produce strong results long-term and best practices for franchise brands to lead by delivering a strong brand framework.  THESE ARE EXACTLY THE KINDS OF CONVERSATIONS YOU WILL HAVE AT MITCON! Save the date: Oct 28 – 30 in Phoenix! Thanks Social Joey and AnswerConnect.