EPISODE · May 22, 2014 · 12 MIN
Miva Merchant CEO Russ Caroll
from Ecommerce Conversations · host Practical Ecommerce
Miva Merchant is an early day shopping cart. First launched in 1995, it rose, and then fell, with the dot-com boom and bust. Findwhat.com, a publicly traded company, purchased Miva Merchant in 2004. Findwhat.com subsequently renamed itself Miva, only to sell the Miva Merchant shopping cart division to a private investor in August 2007. That investor is Russ Carroll. He’s now the CEO of Miva Merchant, and he joins Practical Ecommerce’s Kerry Murdock.
What this episode covers
Miva Merchant is an early day shopping cart. First launched in 1995, it rose, and then fell, with the dot-com boom and bust. Findwhat.com, a publicly traded company, purchased Miva Merchant in 2004. Findwhat.com subsequently renamed itself Miva, only to sell the Miva Merchant shopping cart division to a private investor in August 2007. That investor is Russ Carroll. He’s now the CEO of Miva Merchant, and he joins Practical Ecommerce’s Kerry Murdock.
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Miva Merchant CEO Russ Caroll
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