Mixed Tapes & 100 Stories with Madhavi Nadig

In this episode Madhavi Nadig, a seasoned professional with experience solving challenging problems using technology shares her stories with Chitra on Choosing to do engineering as she couldn't become a vetGetting a bachelors and then a masters in computer scienceWorking in 3 different industries via companies like EMC, Jumptap (online advertising) and then Spotify (music)Being known as an 'optimizer' and learning how not to over-optimizeApplying data driven decisions at work and deciding on feature stickinessMeans of getting data and using it, instrumentation, user flows, user interviews and using proxies - some of the Spotify story in IndiaMaking a habit of talking to usersUser insights and developing algorithms for an audience of musicWorking across time zones and cultures, ensuring people have information at handAssimilating new joinees in a remote working environmentThe 100 stories projectA short simple message for aspirants who want to be developersMadhavi Nadig, earned her B.E. in Information Science from PESIT, Bengaluru and an M.S. in Computer Science from SUNY University at Buffalo, Buffalo, NY.Madhavi firmly believes problem-solving requires the right mix of creative thinking, technology usage and organizational hacking. Driven by this philosophy, she has successfully led geographically distributed teams of technical and non-technical groups, delivered high quality software solutions and streamlined organizational processes. Her career spans across the entertainment, mobile advertising and computer storage industries. She worked in the US for 10 years with companies such as Spotify, Verizon and EMC as well as small startups. Currently she works with startups in Bengaluru as a freelancer.Reach her at : Linkdin/Madhavi Nadig