ماكدونالدز ضد برغر كينج - محبو البرغر المخلصون | 6

from Business Wars | حروب الأعمال · host Atheer ~ أثير

ماكدونالدز على أعتاب أول خسارة لها منذ تأسيسها، لذا تلجأ إلى تجديد هويتها، وتختار شعارا يمكن أن يفهمه الجميع بكل اللغات، أما برغر كينج فتلجأ لفكرة رائدة تدمج بين التقنية العصرية والإعلانات. هل تكفي هذه الحيل، لتجاوز عزوف الجمهور عن الوجبات غير الصحية.. وإلى أي مدى يمكن أن تصمد هذه المطاعم أمام ركود اقتصادي كبير؟ بودكاست حروب الأعمال، برنامج نروي لكم فيه قصص الصراعات التي تجري بين الشركات الأكثر شهرة في عالم المال والأعمال للفوز بالصدارة وكسب ولاء الجمهور. ابق على تواصل مستمرّ مع الجزيرة بودكاست ولا تنس تفعيل زرّ الاشتراك الموجود في تطبيقك لتصلك حلقاتنا اليومية.إنستغرام | https://aj.audio/instagramتويتر | https://aj.audio/twitterفيسبوك | https://aj.audio/FB

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This episode is 30 minutes long.

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This episode was published on August 31, 2020.

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