MM 1.17 * Who's Responsible For Conversions? * Marketing Momentum * Social Web Cafe TV

Who handles conversions?  You are a business and you hire a consultant to promote your business.  You probably expect sales.  Do you expect the consultant to be responsible for ensuring those conversions?  As a consultant, are you task oriented and as long as you deliver a project well done, your work is also done?  Obviously, business and consultant benefit when there are sales, but who is responsible for those conversions and how is that defined?  Charles and Deborah discuss these challenges. http://www.socialwebcafe.tv/mm117 Tune in, every Tuesday (1p PT / 4p ET), to watch the "Marketing Momentum w/Charles & Deborah" live, at SocialWebCafe.TV/live.  Subscribe to the Social Web Cafe podcast to receive more engaging, informative podcast episodes.  Visit SocialWebCafe.TV to read show notes for this episode, as well as video and podcast episodes of all of the Social Web Cafe TV shows.