M
EPISODE · Feb 5, 2014
MM #237: Test test and then test again
Mobile is one of the greatest testing platforms for companies to make small bets and get some real feedback. Chuck highlights how two large companies (Quiznos and Diamond Foods) are using small scale mobile tests to see what resonates with their customers. You say small tests I say brilliant strategy.
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MM #237: Test test and then test again
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