M
EPISODE · Feb 25, 2014
MM #252: Lessons from building a window store
About a year ago, Adidas converted a simple window display in front of a physical store in Germany into a store. The window store allowed passersby to interact with and eventually purchase product right from where they stood. The lessons they learned were invaluable and captured in this episode.
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MM #252: Lessons from building a window store
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This episode was published on February 25, 2014.
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