EPISODE · Mar 28, 2019 · 33 MIN
MM. LaFleur's Sarah LaFleur: To grow, you have to diversify away from Facebook
from The Modern Retail Podcast · host Digiday
As DTC brands grow up, they begin to look a lot like traditional brands. The challenge then, is differentiation. The solution: better data management. MM. LaFleur, the “bento box” pioneer of women’s workwear is one of those brands that uses data to differentiate itself. LaFleur discusses fighting the downward price push in the e-commerce space, how the bento box came about, diversifying customer acquisition channels and more.
What this episode covers
As DTC brands grow up, they begin to look a lot like traditional brands. The challenge then, is differentiation. The solution: better data management. MM. LaFleur, the “bento box” pioneer of women’s workwear is one of those brands that uses data to differentiate itself. LaFleur discusses fighting the downward price push in the e-commerce space, how the bento box came about, diversifying customer acquisition channels and more.
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MM. LaFleur's Sarah LaFleur: To grow, you have to diversify away from Facebook
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