MMM #002: Mobile marketing 101...you have to start somewhere

Mobile marketing used to be much simpler if you can believe it - back when the only thing marketers had to worry about was the phone. Now, because of the phone, the way we define mobile marketing has changed (and continues to change) drastically. In episode #2 of the Mobile Marketing Minute, we discuss the pieces that fall under mobile marketing and the concept that the message needs to change depending on the screen your customer is looking at.