MMM #005: How to bring email into your mobile marketing strategy...properly

When you think of mobile, email doesn't really jump out as part of a grand strategy. The thing is that for most of us - close to 60% in fact - email is consumed primarily on our mobile devices. This makes email part of your mobile strategy and it is not business as usual. There are things that email should and shouldn't do in the mobile environment and Greg brings some important suggestions that you can get up and running right away.   Mobile isn't just about apps or mobile web or shopping or games.  As you'll see in this short episode it alters every aspect of your business - including the simple email message.