MMM #006: How to use mobile search to grow your business

Mobile search is SO different than the search we've come to know on our desktops for two reasons: The first is that your customer is closer to intent (by that I mean they have money in hand and are looking to spend it). The second is they arrive on your site via their mobile and give you valuable notice as to what they are interested in.    Greg gives tactics on how to begin using the power of mobile search to achieve great results with a little bit of effort. Oh, and if you are thinking  about skipping this "whole mobile thing" or think "pinch and zoom" is a strategy, the last 2 minutes are for you.