MMM #009: How to decide where to start in the mobile marketing mix

Often the hardest part of achieving success in anything is starting - mobile marketing is no different. This craft can be very daunting because it is so new and there are so many moving parts but it doesn't have to be hard. There is a logical progression that makes it quite simple to get moving and gain momentum. Greg highlights his experience on how he did this while he was with Cabelas. Watch this episode and you'll gain insight into the place you need to start when bringing mobile marketing into your organization.   We also discuss something that many organizations skip while determining their mobile marketing strategy that ultimately sends them in the wrong direction. Watch and learn!