EPISODE · Jun 2, 2023 · 58 MIN

MMMbop

from Standard Deviation Podcast · host Juliana Jackson

Goodies mentioned in the episode:Go to TeamSimmer.com and use the coupon code "DEVIATE" for 10% off on individual course purchasesMastering CSS Selectors (Course)Google Tag Manager Skill Test by Team SimmerTechnical Marketing Guide - article by JulianaHow to audit a GTAG implementation for GA4 - article by JulianaTest & Learn Community 10th Anniversary Celebration - Live Panel with Juliana, Simo, Shanelle Mullin, and Lucas VermeerJoin Test & Learn CommunityConnect with Jim on Twitter or LinkedinMMM Hub - Sign-up for Jim's newsletter for weekly tips and how-to guides to move beyond last-click attribution and gain a true understanding of your marketing's impact.Measure UP Podcast - Jim's podcast about marketing measurement.Robyn - Meta'sJim's open source package (in R) for Marketing Mix ModellingLightweight MMM - Google's open-source package (in Python) for Marketing Mix Modelling This podcast is brought to you by Juliana Jackson and Simo Ahava.  

What this episode covers

In episode 9, Juliana and Simo have Jim Gianoglio over, and we are talking Marketing Mix Modelling. Jim is the Director of Marketing Analytics at Bounteous, focusing on helping clients make smarter decisions about their marketing. He has been a consultant in the digital analytics space for the past decade, and before that, he was in digital marketing and SEO. He currently works with clients to quantify the impact of their marketing efforts using Marketing Mix Models and Randomized Controlled Trials, using various platforms to help enable the testing and activation of insights.

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