MN.09.11.1995 Instore Radio

We discuss two new communications receivers from AOR , the 7030 and AR5000. We talk with Roger Hillier from AOR UK. The rest of the programme is a major feature we did about the science behind Instore Radio and how music can influence people's buying habits. The instore networks are still around, but you don't seem to notice them as much these days – perhaps that's good thing.