EPISODE · Oct 30, 2023 · 26 MIN
MNTN: Mel Yap on the necessity of a well-rounded content program
from Content, Briefly · host Superpath
On episode #30, Jimmy speaks with Mel Yap from MNTN. They discuss: - Why MNTN doesn't rely on any single marketing channel - How mastering tools has become a career advantage - Why the content team meets weekly to look at metrics - How Mel balances con...
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MNTN: Mel Yap on the necessity of a well-rounded content program
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