Mobile app success in China: pitfalls, challenges, and secrets, with Josh Burns

The list of Western apps that have made it big in China is not long. There are some great games on that list, including ones from major studios Supercell and Riot Games. Games like Cut the Rope and Fruit Ninja made the cut, and Subway Surfers and PUBG are big globally as well as in China. But as Josh Burns explains, it’s probably easier to list the apps that failed. He has a lot of experience with apps in general and China in particular.  As a former exec at 6waves and EA and founder of DigitalDevConnect, Burns has helped launch games for Kabam, Nexon, and Atari. He’s managed games with IP from Disney, Starz, Eminem, and the BBC. Now, among a few other things, Burns helps top grossing mobile games enter the China market. I chatted with him recently, and along with a lot of advice about what NOT to do, he shared 12 keys to success in bringing mobile apps to China.  Here’s his best insight about taking apps and games from the west and bringing them east. If you'd prefer to read this than watch this, the 12 keys are available on the Singular blog: https://www.singular.net/blog/mobile-app-success-in-china/