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EPISODE · May 29, 2018 · 25 MIN

Mobile Attribution

from Social Geek · host Jack Monson

The Digital All-Stars are back! Jim Buckley of Valpak and Mike McDowell of Social Joey join Jack Monson to discuss mobile attribution. The customer journey is getting more complex. How are brands measuring and managing the number of touchpoints needed along that journey to get to a conversion? How are marketers accurately measuring the performance of social media and other key touchpoints? Jim an Mike agree: "If you're only measuring impressions, you're in the stone age!" If you enjoy these conversations, please tell a friend about us! And please give our podcast a review over at iTunes!              

Episode metadata supplied by the publisher feed · Published May 29, 2018

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Mobile Attribution

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