EPISODE · Mar 2, 2026 · 1H 1M
Mobile Gaming OG Akin Babayigit: The real truth about mobile gaming success
from two & a half gamers · host Lancaric.me
This episode is special. We sit down with Akin Babayigit — early Facebook gaming, Audience Network launch team, King, co-founder of Tripledot, investor at Arcadia — to talk about what actually builds winning game studios.We go deep into:Why Pixelflow explodedWhy Match Villains keeps growingWhy China, Turkey & Vietnam are aheadWhy copying doesn’t kill winnersWhy are ads misunderstood?Why execution beats everythingAnd why is there no such thing as an “end game” in your careerThis is not surface-level advice. This is 15+ years of pattern recognition distilled into one conversation.🧠 Key TakeawaysExecution beats ideas (but intuition is back)If you know you have something, scale aggressivelyAds are not the enemy. Poor integration is.Turkey’s gaming ecosystem is structurally advantagedChina wins because of patience + scaleMatch-3 is not dead — the bar is just brutalLong-term greedy beats short-term greedyThere is no finish line in building--------------------------------------PVX Partners offers non-dilutive funding for game developers.Go to: https://pvxpartners.com/They can help you access the most effective form of growth capital once you have the metrics to back it.- Scale fast- Keep your shares- Drawdown only as needed- Have PvX take downside risk alongside you+ Work with a team entirely made up of ex-gaming operators and investors---------------------------------------For an ever-growing number of game developers, this means that now is the perfect time to invest in monetizing direct-to-consumer at scale.Our sponsor FastSpring:Has delivered D2C at scale for over 20 yearsThey power top mobile publishers around the worldLaunch a new webstore, replace an existing D2C vendor, or add a redundant D2C vendor at fastspring.gg.---------------------------------------This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: Jakub Remiar, Felix Braberg, Matej LancaricSpecial guest: Akin Babayigithttps://www.linkedin.com/in/akinbabayigit/Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-3bckldvr8-8PXvzciMWdheOzED9hq0SAChapters00:00 – Why This Episode Is Special02:10 – Akin’s Background (Facebook → King → Tripledot → Arcadia)06:00 – The Birth of Audience Network10:00 – Ads: The Most Misunderstood Revenue Stream16:00 – Hybrid Monetization & CPM Decay20:00 – Pixelflow’s Explosive Growth27:00 – Copycats, China & Scaling Fast34:00 – Why Match Villains Keep Growing40:00 – Turkish Gaming Incentives Explained48:00 – China’s Work Ethic & Competitive Edge55:00 – Career Philosophy: There Is No End Game---------------------------------------Matej LancaricUser Acquisition & Creatives Consultanthttps://lancaric.meFelix BrabergAd monetization consultanthttps://www.felixbraberg.comJakub RemiarGame design consultanthttps://www.linkedin.com/in/jakubremiar---------------------------------------Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - [email protected] you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej LancaricDo you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
What this episode covers
This episode is special. We sit down with Akin Babayigit — early Facebook gaming, Audience Network launch team, King, co-founder of Tripledot, investor at Arcadia — to talk about what actually builds winning game studios.We go deep into:Why Pixelflow explodedWhy Match Villains keeps growingWhy China, Turkey & Vietnam are aheadWhy copying doesn’t kill winnersWhy are ads misunderstood?Why execution beats everythingAnd why is there no such thing as an “end game” in your careerThis is not surface-level advice. This is 15+ years of pattern recognition distilled into one conversation.🧠 Key TakeawaysExecution beats ideas (but intuition is back)If you know you have something, scale aggressivelyAds are not the enemy. Poor integration is.Turkey’s gaming ecosystem is structurally advantagedChina wins because of patience + scaleMatch-3 is not dead — the bar is just brutalLong-term greedy beats short-term greedyThere is no finish line in building--------------------------------------PVX Partners offers non-dilutive funding for game developers.Go to: https://pvxpartners.com/They can help you access the most effective form of growth capital once you have the metrics to back it.- Scale fast- Keep your shares- Drawdown only as needed- Have PvX take downside risk alongside you+ Work with a team entirely made up of ex-gaming operators and investors---------------------------------------For an ever-growing number of game developers, this means that now is the perfect time to invest in monetizing direct-to-consumer at scale.Our sponsor FastSpring:Has delivered D2C at scale for over 20 yearsThey power top mobile publishers around the worldLaunch a new webstore, replace an existing D2C vendor, or add a redundant D2C vendor at fastspring.gg.---------------------------------------This is no BS gaming podcast 2.5 gamers session. Sharing actionable insights, dropping knowledge from our day-to-day User Acquisition, Game Design, and Ad monetization jobs. We are definitely not discussing the latest industry news, but having so much fun! Let’s not forget this is a 4 a.m. conference discussion vibe, so let's not take it too seriously.Panelists: Jakub Remiar, Felix Braberg, Matej LancaricSpecial guest: Akin Babayigithttps://www.linkedin.com/in/akinbabayigit/Join our slack channel here: https://join.slack.com/t/two-and-half-gamers/shared_invite/zt-3bckldvr8-8PXvzciMWdheOzED9hq0SAChapters00:00 – Why This Episode Is Special02:10 – Akin’s Background (Facebook → King → Tripledot → Arcadia)06:00 – The Birth of Audience Network10:00 – Ads: The Most Misunderstood Revenue Stream16:00 – Hybrid Monetization & CPM Decay20:00 – Pixelflow’s Explosive Growth27:00 – Copycats, China & Scaling Fast34:00 – Why Match Villains Keep Growing40:00 – Turkish Gaming Incentives Explained48:00 – China’s Work Ethic & Competitive Edge55:00 – Career Philosophy: There Is No End Game---------------------------------------Matej LancaricUser Acquisition & Creatives Consultanthttps://lancaric.meFelix BrabergAd monetization consultanthttps://www.felixbraberg.comJakub RemiarGame design consultanthttps://www.linkedin.com/in/jakubremiar---------------------------------------Please share the podcast with your industry friends, dogs & cats. Especially cats! They love it!Hit the Subscribe button on YouTube, Spotify, and Apple!Please share feedback and comments - [email protected] you are interested in getting UA tips every week on Monday, visit lancaric.substack.com & sign up for the Brutally Honest newsletter by Matej LancaricDo you have UA questions nobody can answer? Ask Matej AI - the First UA AI in the gaming industry! https://lancaric.me/matej-ai
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Mobile Gaming OG Akin Babayigit: The real truth about mobile gaming success
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