Mobile marketing, customer retention and customers expecting to be known - Interview with Jess Stephens of TagPoints

Today’s interview is with Jess Stephens, Director and Co-founder of TagPoints, a mobile proximity marketing platform that uses beacon technology to help retailers gain loyal customers and generate valuable data. Jess joins me today to talk about her company, their growth, customer loyalty and what they are doing differently. This interview follows on from my recent interview: Not having contracts equalises our relationship with our customers – Interview with John Marick of Consumer Cellular – and is number one-hundred and four in the series of interviews with authors and business leaders that are doing great things, helping businesses innovate, become more social and deliver better service.