Mobile Marketing Performance with Andy Bovingdon

from MobileBeyond · host Brian Prows

Mobile marketing performance helps marketers better understand campaign results. Yet, as analytics transitions to mobile from online, app and website measurement needs improvement so marketers better understand consumer sentiment. Andy Bovingdon, VP of Product Marketing for Bango remarks about the change in consumer adoption of mobile: “…Analytics is less about measuring clicks and more about […] The post Mobile Marketing Performance with Andy Bovingdon appeared first on MobileBeyond.

Episode metadata supplied by the publisher feed · Published Apr 18, 2010

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Mobile Marketing Performance with Andy Bovingdon

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