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Mobile Minute #135: We ARE the data
It used to be that we would provide the data we wanted to at retail locations - zip codes, telephone numbers for example. Today we are broadcasting more than we know and it is helping retailers understand what motivates us to move from the sidewalk to the store and, eventually, to the checkout. Today, we, the consumers of earth, are the data.
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When was this Mobile Commerce Minute episode published?
This episode was published on August 1, 2013.
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