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Mobile Minute #177: It's about the process not the payment
There is a battle going on right now around who owns the final payment but, as you'll see in this mobile minute, that is the WRONG place to be focused on right now. There are so many contributors to the eventual payment that, if overlooked, will doom any mobile commerce initiative. The transaction is a commodity, a result of the effort before it, not the strategy. Are you focusing in the right place? I hope so...
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When was this Mobile Commerce Minute episode published?
This episode was published on October 8, 2013.
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