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Mobile Minute #185: RIP MSRP
June 29, 2007 is the date credited with the acceleration of the mobile movement but that date may also have started in motion the beginning of the end of the price tag as well. You see, that was the date the first iPhone was launched and since then, mobile has completely altered the way we purchase product - and the way we look at the price of products. It started with showrooming and has migrated to price matching - the power has definitely shifted to the consumer and here's a perfect example of that in action.
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This episode was published on October 25, 2013.
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