Moda, chats online y la irrupción de la Inteligencia Artificial, con Boboli y Oct8ne [250]

from Marketing4eCommerce Podcast · host Rubén Bastón y Yara Quevedo

El vertical moda es uno de los más dinámicos y complejos de venta online. Vamos a hablar en esta ocasión de atención al cliente. Boboli es una marca de ropa infantil que factura más de 45 millones de euros anuales, aproximadamente un 10% en digital, con tiendas propias y presencia en más de 60 países. Vamos a charlar con Aleix Roca, director digital de Boboli y con Marc Erra, CEO del chat para eCommerce Oct8ne, sobre cómo organizar su atención al cliente: por qué poner el chat en la web, cómo dar el paso a modelos de chatbot y cómo ven la irrupción de la inteligencia artificial en todo este entorno, que ya os adelanto que Oct8ne viene pisando fuerte en ese asunto. Enlaces de interés: [Beloved sponsor] Aumenta tus ventas con el buscador avanzado Doofinder: https://bit.ly/doofinder-m4c Accede a todo M4C Academy por 19€/mes (229€ al año) con el cupón PODCAST: https://bit.ly/academy-podcast) Webinar con promofarma y Channel Pilot Pro: https://www.crowdcast.io/e/aumentar-roi-feeds-promofarma-channelpilotpro/register Web de Boboli: https://www.boboli.es/es/ Web de Oct8ne: https://oct8ne.com/es

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This episode is 56 minutes long.

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This episode was published on April 24, 2023.

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