Mode et développement durable : quelques stratégies exemplaires

from IFM · host Institut Français de la Mode

Les marques qui s’engagent dans le développement durable ont de meilleures performances (image de la marque, valorisation boursière, intention d’achat, intention de réachat, volonté de recommandation, prédisposition à payer plus cher…). L’époque où les marques laissaient le consommateur choisir entre une offre responsable (« gamme verte ») et une offre « normale » arrive progressivement à sa fin. Un tour d’horizon des meilleures pratiques. Par Sophie Labbé, consultante au cabinet Utopies, spécialisé dans le développement durable.

Episode metadata supplied by the publisher feed · Published Nov 14, 2018

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Mode et développement durable : quelques stratégies exemplaires

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