EPISODE · Jun 5, 2026 · 7 MIN
Model believes Huffer using AI generated models
from Checkpoint
A model, who's previously worked for Huffer believes the kiwi brand is using AI generated models in a new campaign. Elijah Timmins-Scanlon spotted the campaign on social media and initially thought one of the pictures was him. He said closer inspection shows it wasn't and he posted a comment suggesting it was AI generated and said Huffer blocked him. Huffer has not responded to Checkpoint's requests for comments. Elijah Timmons-Scanlon spoke to Lisa Owen.
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