Model believes Huffer using AI generated models

What this episode covers

A model, who's previously worked for Huffer believes the kiwi brand is using AI generated models in a new campaign. Elijah Timmins-Scanlon spotted the campaign on social media and initially thought one of the pictures was him. He said closer inspection shows it wasn't and he posted a comment suggesting it was AI generated and said Huffer blocked him. Huffer has not responded to Checkpoint's requests for comments. Elijah Timmons-Scanlon spoke to Lisa Owen.

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Frequently Asked Questions

How long is this episode of Checkpoint?

This episode is 7 minutes long.

When was this Checkpoint episode published?

This episode was published on June 5, 2026.

What is this episode about?

A model, who's previously worked for Huffer believes the kiwi brand is using AI generated models in a new campaign. Elijah Timmins-Scanlon spotted the campaign on social media and initially thought one of the pictures was him. He said closer...

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