EPISODE · Sep 7, 2026 · 5 MIN
Modeling lifetime value across equipment, parts, and service contracts in capital manufacturing
from Leaders Insights — Marketing · host Leaders Insights
In capital manufacturing, a single equipment sale can be the smallest margin event in a decade-long commercial relationship. CMOs who model customer lifetime value only at the point of iron sale are systematically undervaluing accounts and misprioritizing spend.
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Modeling lifetime value across equipment, parts, and service contracts in capital manufacturing
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