Modeling SKAN data for better iOS mobile marketing insights

If you’re doing mobile marketing on iOS, you pretty much have to use Apple’s SKAdNetwork. But SKAN has serious issues, including privacy-focused censorship thresholds: You don’t get all the data, so you can’t determine device-level granular marketing performance. That means you can’t get great ROAS and ROI data ... and that makes optimizing advertising hard. Now, there might be a solution using data science and machine learning to model the missing conversions and re-surface the missing data. To check it out, we’re chatting with Singular product manager Evyatar Ram.