EPISODE · Nov 5, 2024 · 23 MIN
Modern B2B Marketing: Insights from Atul Sharma, Head of APAC Marketing at CockroachDB
from CMO Chats · host The Ortus Club
Atul Sharma shares his approach to modern B2B marketing at CockroachDB, centring on revenue, recognition, and relationships. As a seasoned tech marketer, he likens effective marketing to "building a house", needing both a solid foundation and a warm, secure environment for the brand to engage customers.
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This episode was published on November 5, 2024.
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