Modern CRO Leadership: Navigating Trust and Competition

Episode #305: Andrea Kayal, Chief Revenue Officer at Help Scout, shares how alignment, trust, and customer centricity drive sustainable growth. She explains why marketing must own trust-building, how product supports revenue creation, and why strong service-level agreements eliminate friction across teams. The conversation also explores enterprise value, AI, competition, and the evolving role of modern revenue leadership."Your job is really equity improvement. It really is about the enterprise value that you're creating for the business. The CRO's job is to figure out how we acquire more customers and keep them in a better, healthier version of the business." – Andrea KayalIn this conversation, Andrea shares how modern revenue leaders can create stronger alignment across sales, marketing, customer success, and product teams. She explains why trust has become the most important currency in today's buying environment, how AI is reshaping customer expectations, and why enterprise value should guide every growth decision. The discussion provides practical insights for leaders focused on sustainable growth, stronger customer relationships, and long-term business performance.Follow Andrea Kayal on LinkedIn - https://www.linkedin.com/in/andreakayal/Follow Steve MacDonald on LinkedIn - https://www.linkedin.com/in/stevensmacdonald/