Modern Fashion Ecommerce: Why Speed, Accuracy & Working Capital Will Decide the Winners

from Coffee With Merchmix · host Merchmix

Welcome back to A Coffee with Merchmix Podcast. Today, we’re diving into one of the toughest challenges in fashion ecommerce: operating at speed without losing control.And with me is someone who has lived this tension daily, Helene Carpenter, Head of Ecommerce at Fira Mae, one of Europe’s most dynamic womenswear brands.

Episode metadata supplied by the publisher feed · Published Feb 12, 2026

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Modern Fashion Ecommerce: Why Speed, Accuracy & Working Capital Will Decide the Winners

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