Modern Legal Services for Small Business Owners with Keren de Zwart

Meet Keren de Zwart, the founder of Not Your Father's Lawyer, who's redefining business law with her refreshingly approachable style. In this episode, Keren shares how she transformed her frustration with outdated legal practices into a thriving business offering flat-fee services, educational resources, and accessible legal templates for entrepreneurs. She walks us through her strategic 18-month transition from corporate law to entrepreneurship, including the surprising speed at which she exceeded her corporate income. Keren breaks down why most small business owners are making critical mistakes with their LLCs, and explains how using personal payment accounts for business could destroy liability protection. Through her story of a $50,000 business failure and successful pivot, she demonstrates why building trust matters more than aggressive marketing in professional services. This episode delivers practical wisdom on protecting your business legally while maintaining your sanity and bank account.